Campaign Reporting

What is a Brand Awareness Survey?

Campaign Reporting provides buyers with an option to include a Brand Awareness Survey to the RFP for comprehensive campaign performance measurement produced by Reveal Mobile.

If the campaign is compatible, Reveal will distribute a 3-5 question survey to the RFP's target audience(s) and conduct a Brand Lift Study. The Brand Lift Study results will be delivered in a Post Campaign Report within weeks of the Campaign End Date. A sample report is available at the end of this article.

How can I include a Brand Awareness Survey?

On Create RFP STEP 1: Project Brief, when a client’s campaign has been entered (via +Add Campaign or selected from the Campaign picklist), a new section will appear beneath the Campaign Information called Campaign Reporting.

If you wish to receive a Post Campaign Report from Reveal, click the box next to Include Brand Awareness Survey as shown below. Once a selection is made, continue creating the RFP using the normal workflow.

Campaign Reporting is available to all DOmedia buying agencies. If you do not wish to include a survey, please skip past this section and simply leave the box unchecked.  

What comes next?

If the option to include a survey is selected, please proceed with all other RFP steps as usual including issuance. Nothing will change in the vendor's RFP view or workflow.

When RFP planning is complete, the survey is ready to be initiated.



To initiate the Brand Awareness Survey, Create a Client Authorization.



Please note that while creating an authorization is a necessary step to generate the survey, issuance is not required. It is fine to Save for Later and leave the status in Draft. Creating a Client Auth sends the necessary campaign details to Reveal for the survey and measurement process to begin, if the RFP is opted in.

For more information about how to create an authorization, please review How to Create a Client Auth here or contact agencysupport@domedia.com if you do not see this feature in your account.

Reveal requires a minimum number of impressions to successfully produce a Brand Lift Study. If the threshold is not met, the Brand Awareness Survey will be canceled and you will see the following notification upon clicking Save for Later or Next on Create Client Authorization.



When there are 10 million+ Total Impressions, Reveal will be notified and proceed with the survey when a Client Authorization is created from an RFP that is opted in.

Reveal will coordinate the survey questions with the buyer and a link to the survey will be available from the Campaign View page as well as Client Authorization View.







The Post Campaign Report will be delivered within 2-4 weeks of the last Cycle End Date.



Key takeaways:

• Adding a Brand Awareness Survey to RFP results in a Post Campaign Report Brand Lift Study deliverable from Reveal Mobile just weeks after the campaign is finished.
• If the RFP is opted in and another RFP is created for the same Campaign, it will automatically be set to opt into the Brand Awareness Survey.
• This is available to all agencies and all clients. If you do not see this option, please contact agencysupport@domedia.com
• If you do not wish to include a survey, simply skip the Campaign Reporting section and leave the option to include unchecked.
• Reveal will coordinate the survey questions with you, and recommends 3 total, no more than 5 questions.
• The cost is a flat rate for all campaigns and does not change based on size, market, or formats.
• Assets must have latitude and longitude information available for measurement purposes.



Sample: Post Campaign Report by Reveal Mobile