Strategist: How do I create a project brief?

Page Contents:
What is a project brief?
How do I create a project brief?
Completing a project brief
Campaign Information
RFP Information
Markets
Media Categories Considered
Additional Information
Send Project Brief



What is a project brief?
A project brief is a web-based form in DOmedia that details upcoming campaign parameters. A project brief is sent by buyers along with their RFPs to communicate campaign parameters to vendors.

How do I create a project brief?
For a walk through on creating a project brief, click here!

After logging in to DOmedia, hover your mouse over 'RFP' in the white navigation bar across the top of DOmedia's homepage and select 'Create Project Brief' from the drop-down menu
.



Completing a project brief
Complete your project brief by filling in the details of your campaign. The more campaign specifics you provide, the better the results!  
Note: required fields are marked by red asterisks (*)

Campaign Information  
RFP Type - assign your project brief to a specific client or campaign name
   
*If the RFP Type is Client, the following fields will be available:
-Client (Code) - use the drop-down menu to select the client that should be associated with the project brief

-Campaign Name - enter the name of your campaign
-Industry Segment - designate an industry segment for the campaign if needed

*If the RFP Type is Campaign, the following fields will be available:
-Campaign - use the drop-down menu to select the campaign name that should be associated with the project brief
-Client (Code) - 
use the drop-down menu to select the client that should be associated with the project brief
-Brand - select a brand from the drop-down menu if one is applicable to this project brief

-Industry Segment - designate an industry segment for the campaign if needed



RFP Information
-RFP Title - designate a title for this specific RFP campaign (ex. a more narrowed sector of your campaign)
-Budget - note the desired campaign budget if applicable 
-Start Date & End Date - designate the dates that you want the media to run 
-Does this campaign have flights? - indicate whether or not the campaign has flights
-Response Due - determine the deadline date and time for a response from the seller
-Objective & Strategy - add details about the goals and action plan for the campaign 



Markets 
-Market Type - select a market type, such as National, U.S. Various, CBSA, and markets) from the drop-down menu for the campaign
-Based on your market type selection, you will choose and select the relevant markets using the Select and Remove buttons to add one or more markets to be included
-Locations (and Venue considerations) - add additional information regarding the specific market environment desired
-Audience Demographic - select the specific gender, age group, ethnicity, and household income of your target audience, based on Geopath data
-I require a hold - indicate whether or not you require a hold





Media Categories Considered - select the specific media assets you are seeking for your campaign.  Media Categories include billboards, transit, managed media & technology services, street furniture, alternative OOH, digital OOH (place-based), cinema, social, and mobile.




Additional information
-Enter any additional notes related to the project brief that may be helpful to the buyer completing the RFP
-Attachments - upload relevant documents to include with the project brief 
-Distribution:
     Primary - select the member of the buying team who will be reviewing your project brief and completing the RFP
     Secondary - select any other buyers who may need access to the project brief




Once all campaign details are entered, click Send Project Brief.

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